Sinister film analysis

Probably the most disturbing film I've ever watched. Right from the start there is a long shot of four people getting hung which immediately set the scene for the rest of the film. The film revolves around a family of four moving into a house which was a crime scene (only the father knew this)as he is a writer and was looking for influence. The father finds old film reels in the attic, labeled as innocent and normal home movies, however, when the movies are played, it shows very eerie and disturbing scenes of past families being murdered, this is a good way to 'trick' the audience as any viewer who hadn't read the plot, would know about these scenes and will be caught by surprise. Toward the end of the film the audience see that the father is murdered by his coffee being poisoned by the daughter. Overall the film, however disturbing, in my opinion was fantasticly directed and used great ideas and twists. The film follows the 15-25 target audience which is seen in a lot of horror films, with stereotypical eerie soundtrack creating suspense and scaring the viewer